"Perfect Day makes animal-free dairy products delicious, but we don't make consumer products. This groundbreaking dairy protein, combined with chef-created ooey gooey delicious chunks and inclusions, results in a frozen delight that delivers on the taste and mouthfeel of dairy but is lactose free, cholesterol free and vegan. Instead of using dairy alternatives like nuts or pea protein to mimic texture, Brave Robot uses Perfect Day's non-animal whey protein, identical to the whey protein found in cow's milk. With its creamy indulgent taste and animal-free, planet-positive benefits, Brave Robot is a next generation approach to making ice cream everyone can enjoy. "How we brought Brave Robot to market so quickly is a testament to the ethos of The Urgent Company: work hard and work fast to bring products we love to consumers that use less water, land, animals, and energy."
We are excited to bring animal-free dairy to consumers, creating a new ice cream category at retail that we can run with," said Paul Kollesoff, co-founder and general manager at The Urgent Company. "Brave Robot is truly the best of both worlds, without sacrificing the ice cream experience or the environment.
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